Although it is now February, we are looking back to December as we tally the results of our survey from the participating businesses in the Tofino Hot Cocoa Trail:

  • When asked on a scale of 1 to 5 how likely a business would be to participate in the Hot Cocoa Trail again in 2024, the average result from respondents was 4.71.
  • 57% of respondents were happy to have the event run December 1st – 31st (the same as this past year) when asked about different possible dates (ranging from mid-November to December & January).

There was also a lot of great feedback received that we hope to incorporate into the event in 2024. If you did not get a chance to provide feedback about the Tofino Hot Cocoa Trail, please reach out to Jess at