Spring has always presented the greatest opportunity for Tourism Tofino to drive a boost to occupancy levels. This is more true than ever, as Tofino businesses continue to recover from the detrimental events of 2023. We’re happy to share with you these details:
The dates: This campaign will run from February 19 through May.
The target market: Broadly, and in descending order of priority, BC (focusing on Greater Vancouver and the Lower Mainland), Alberta, and Washington State, aimed at adults ages 30+ with the intent to travel.
The messaging: We’re inspiring the audience to come out of hibernation and awaken in Tofino, mirroring the natural lifecycle of spring in Clayoquot Sound.
These are some samples of the messaging that audiences will see:
Native Ads – these will appear within websites visited by target audiences:
30-second video – this will appear as “pre-roll” video on connected TV, including major networks like CTV, Corus/Global, CBC, etc., as well as on some U.S. specialty stations:
Additional channels and tactics we are engaging for spring marketing include:
- Video on Meta (Instagram, Facebook)
- Single-image posts on Meta (Instagram, Facebook)
- Videos on TikTok
- A 10-second close-captioning ad on Corus/Global BC and Alberta, and
- Banner ads in a variety of sizes that will appear on websites visited by the target audience.
When driving north on Highway 19 by the Snaw-Naw-as Shell station, take a peek at the digital billboard by the traffic lights, as it will also display campaign messaging.