Tourism Tofino is excited to announce that it has officially become a member of Indigenous Tourism BC (ITBC).

For the first time, near the end of 2023, ITBC allowed non-Indigenous organizations to apply to become a member of ITBC under their newly created ‘Friends of ITBC’ membership category. Non-Indigenous organizations have to demonstrate their commitment to lift up Indigenous tourism experiences and reconciliation through tourism.

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We are so proud to be one of the first members of this new category and we look forward to continuing our meaningful work with ITBC, Tla-o-qui-aht, and other West Coast First Nations seeking to build a better future through responsible tourism.