Every year, Destination British Columbia offers a variety of co-operative marketing programs that support specific sectors of the tourism industry by targeting potential travellers with these specific interests.

By opting to participate in these programs, Tourism Tofino pays a fee and also gets the marketing funds matched by DBC for that specific co-op campaign. For 2024-25, we’re thrilled to be involved with:

The BC Bird Trail this will be our second year of participation,

PaddleBC  supporting experiences like stand-up paddle boarding and sea kayaking tours,

and The BC Ale Trail  where both we and Tourism Ucluelet are joining!


We’re excited to be able to enhance marketing these different experiences available to travellers in and around Tofino.