Since 2021, Tourism Tofino has invested in three rotating spots seasonally on the digital billboard facing drivers going north on Highway 19, at the traffic lights by the new Snaw-Na-As Market and Shell station, by Lantzville.
Our messaging has typically encouraged responsible travel to the summer visitor. However, given the cancellations caused by the extended closure of Highway 4 this past June, we teamed up with Tourism Ucluelet in late June/early July to help communicate that re-opening of the highway and encourage summer visitation with these visuals.
We have now secured these three billboard spots year-round, and will continue to use them to support Tofino with messaging that can quickly be changed as needed.