Tourism Tofino is pleased to announce the appointment of Brad Parsell as Executive Director. “We are very excited to welcome Brad to our team of tourism marketing and destination management experts.” said Samantha Hackett, Tourism Tofino Board Chair. “Brad brings diverse experience and knowledge to our organization and to the community. He will be a valued asset as we continue to support the evolving model for attracting visitors and serving stakeholders.”

Brad joins Tourism Tofino from the Fernie Chamber of Commerce, as Executive Director for the last three years. During this time, he chaired the Destination Management Committee for Kootenay Rockies Tourism. He has launched successful initiatives including Fernie’s first coworking space, and a workforce attraction website. He has also served as Chair of the Fernie Tourism Master Plan Committee.

Brad begins his new position at the end of November 2022.

“I’m so excited to take on this opportunity and start a new chapter with Tourism Tofino. Tofino is such a unique and special community, and I can’t wait to work with the team at Tourism Tofino, local industry professionals, stakeholders, and residents.” said Brad Parsell. “Balancing and nurturing the positive impacts of the visitor economy, while striving to make it sustainable and protecting the way of life for residents is no small feat. I look forward to this challenging work and building meaningful relationships to make a positive impact in Tofino.”