Destination BC has several free programs and initiatives that provide useful and industry-specific knowledge and resources. Visit the links for more information.

Tourism Digital Academy Program:

The Tourism Digital Academy is a free, 8-week digital marketing program for BC tourism businesses who are interested in building their knowledge and
skills in digital marketing to an intermediate level.  Find the self-guided option here.


Small Business BC Partnership:

Destination BC has partnered with Small Business BC to provide tourism stakeholders across the province free access to Small Business BC’s Advisory Services and
Education Offerings to support COVID-19 recovery and mitigate ongoing impacts. Services are delivered online, by phone, email, webinar or in person (if available).


Destination BC’s Learning Centre:

Destination BC hosts a Learning Centre that provides access to resources and tools, best practices, workshops, and training programs for BC’s tourism industry.

Here is some of the most recent content:
Think Like a Photographer – How to Curate Great UGC
Accessible Graphic Design
Accessible Attributes Checklist
Accessible Website Design
9 Email Marketing Best Practices and accompanying Email Marketing Checklist