Tourism Tofino is thrilled to announce that it has become a Tribal Parks Ally.   In 2021, we contributed funding to the ƛaɁuukwiatḥ Tribal Parks Guardians for the enhancement of the Big Tree Trail, and becoming an Ally was the next step.

We recognize that the West Coast ecosystems, that we are so fortunate to live within, must be protected and regenerated if we are to achieve a sustainable way of life for all living beings here.   Tofino’s visitor economy is driven by a deep desire to connect with the culture and with the raw beauty of this area, and we embrace our responsibility to support vital ƛaɁuukwiatḥ stewardship initiatives through destination development projects that enrich cultural visitor experiences.

Our values as an organization, and those we express to travellers through our marketing, visitor servicing and visitor education about respectful travel, align with the goals and the objectives of the Tribal Parks Allies and we look forward to participating in this important program.