The Tourism Sentiment Index has released ‘Leading Places: The 50 Most Loved Destinations in Canada for 2021’ and Tofino is #8 in the rankings!

For the first time ever, destinations in Canada and around the world have been ranked according to consumer sentiment – what people really feel.   Being named in the rankings means that Tofino has earned much love from visitors, during one of the toughest years the tourism industry has faced.  See rankings here.

Congratulations to our residents who help make our visitor experience so special, including those who are directly or indirectly employed in the visitor economy and the many service providers who take care of our precious natural environment and beautiful town.

Tourism Sentiment Index conducted an intensive study of its 2021 data – more than 1.6 billion online conversations and content pieces publicly available about 21,330 global destinations – to identify the 100 Most Loved Destinations. Over 55 million conversations about 6,384 tourism products and experiences in 195 Canadian destinations were analyzed as part of the global study. Tourism Sentiment Index is cutting-edge technology that applies the power of artificial intelligence to the challenge of deciphering sentiment from human expression.