Spring Advertising Launching Next Week

We are ramping up our spring advertising with 3 initiatives – here is a quick overview with links to the ads.

1. Spring leisure travel:

• • Runs Feb 14 – May 15 in BC, Alberta and Seattle markets
  • Target audience: Adults 30+ with intent to travel in 2022, active outdoor enthusiasts, nature lovers, interest in arts & culture
  • Channels: connected TV, broadcast video on demand, search/adwords, sponsored content, native ads, social media, digital display – see ads
  • Strategy objectives:
    • • Inspire travelers to consider a Spring trip to Tofino
      • Provide important planning information
      • Drive to booking

2. Staff recruitment:

• • Runs Feb 14 – Mar 27 in BC, Alberta, Saskatchewan, Manitoba, Ontario and Quebec
  • Target audience is college/university students and people currently working in ski resorts, 18-24 years old, outdoor enthusiasts.
  • Channels: social media, digital display, adwords –  See ads
  • Strategy objectives:
    • • Create interest in working in Tofino with actionable goal of applying early to start work in May

3. Meetings & Retreats:

• • Runs Feb 21 – Dec 31 in Vancouver, Calgary, Toronto
  • Target audience: meeting planners, C-Suite decision-makers
  • Channels: Globe & Mail, LinkedIn, Cvent, Ignite, FaceBook, adwords – see ads
  • Strategy objectives:
    • •  To acquire mid-week, non-peak meeting business