In September, the Province appointed 11 business and industry representatives to a Tourism Task Force focused on identifying actions to help BC’s tourism industry recover from the impacts of the pandemic and put the industry on a path toward long-term growth.

Over a period of almost three months, members of the Tourism Task Force gathered information on best practices from other jurisdictions and analyzed the impact of existing provincial and federal relief programs. The committee also held targeted consultations through a series of regional and topic-specific stakeholder roundtables and received presentations from 12 tourism experts.

On December 9 this Tourism Task Force presented its final report to the Minister of Tourism, Arts, Culture and Sport, Hon. Melanie Mark, with a series of recommendations to support businesses and the workforce, and maintain confidence in travelers and communities.


Follow the Tourism Industry Association of BC and the  Tourism Industry Association of Canada for the most current information on tourism, COVID-19 responses and industry advocacy initiatives.