Marketing Update:

Now that we are in  Phase 3  our advertising, media relations and visitor servicing activities will be rolled out.  A series of digital, Instagram, Facebook, Trip Advisor and Expedia advertising will run throughout British Columbia.  Most of the ad creative is included in this presentation deck  so please have a look.   We will also be hosting travel journalists over the next few weeks and will continue to utilize our owned channels (website, Facebook, Instagram and Twitter) to communicate with our audiences and entice people to return.


What’s Open:

We continue to keep information on ‘What’s Open’ current on our website.   Please contact Jody Kirk with your updates.

Maquinna Marine Provinicial Park/Hot Springs Cove is closed to tour operators and personal watercraft.   Please advise guests with boats that they cannot use the harbour, docks, campsites or Hot Springs at this time.


Travelling During COVID-19:

Visitor-facing information about Travelling to Tofino During COVID-19 has been placed on our website with several access points.  This information is available for your use.   You can link to it,  download the PDF and place it on your website or contact us for an unbranded version that you can brand yourself and provide to guests.  It is an evolving document so please let us know if we should be adding any additional information.


COVID-19 Tourism Impact Report – by Region:

For the most recent BC information on COVID-19 Impact to Tourism see this report COVID19-TourismImpactReport-Jun21


Vancouver Island Coastal Tourism Resiliency Program (VICTRP):

The VICTRP is being offered to tourism businesses by Tourism Vancouver Island.  The program provides tourism businesses with meaningful, hands-on guidance and support to navigate the impact of the COVID-19 pandemic, adaptation and eventual recovery including financial, HR and legal challenges you may be facing due to the COVID-19 pandemic.

Over 300 Vancouver Island businesses are enrolled in this program, several of which are Tofino and Ucluelet businesses.   To learn more and register go to or call the Help Line at 1-855-722-9036 (Monday to Friday, 9am to 4pm).