A new economic impact and visitation study, commissioned by Tourism Tofino, provides our community with valuable data that will inform future tourism management strategies, and  responsible and sustainable tourism development.

Obtaining accurate visitor volume information was a priority and we now know that an estimated 600,000 visitors travelled to Tofino in 2018, spending $295 million.   Of these, 522,400 were overnight visitors while 76,600 were day visitors.   During July and August Tofino hosted an average of 6,600 visitors each day.

Tofino’s tourism industry also supports 2,670 direct jobs, or 1,720 full-time equivalent jobs, which generate $60 million in wages annually.  See full media release: Media Release – Economic Impact Study Mar 12

A summary report is provided below, or click on this link to view the full report.  Economic Impact of Tourism in Tofino 2018 (4Mar2019)